hello.

ISIR has products other than silver, but from the beginning of the brand launch in 2018 to the present, the silver product lineup has accounted for the majority, so as the title suggests, I would like to write about caring for silver in several parts. I think.

"Silver products change color over time." I think that many of you know from experience that you have silver products.

The degree of discoloration varies depending on the wearer and lifestyle, so it is not possible to say in general how the color will change over time.

Why does silver turn black in the first place?

This is because when silver comes into contact with air, its surface reacts with hydrogen sulfide in the air, producing a black compound called silver sulfide.

In other words, in order not to make it black, it should not be exposed to air.

that's right. But it's not realistic.

I believe jewelry has value when worn. Because it is silver, it should be easy to use, but because it was stored strictly, it was not used, and when I noticed it, it was black. That's why I don't want to use silver. It makes me a little sad to think what could have happened.

I usually put my storage method on the table. Store it on a ceramic tray or on a piece of cloth in a place where you can easily reach it in your daily life. I don't do anything special.

so it will eventually turn black. That's fine. To be honest, as long as silver is silver, it will discolor if left unattended. You can't resist it.

I think it would be better if you accepted it as such and then started dating. What I would like to emphasize with such a material is that "even if silver turns black, it can be returned to a beautiful silver color any number of times" .

Common conversations when talking with customers at sales events, etc.
A: "What is this material?"
B: "It's silver (silver925)."
A: "It's nice at first, but it turns black in the end, so I don't like it."
B: "If you take care of it easily, you can restore it to its original color, and we can also do the maintenance for you."
A: "But that's also troublesome."

This is a valid opinion.

I just want to enjoy jewelry in my daily life as long as it doesn't take much time. Just as each person has their own lifestyle and sense of values, the elements they look for in a product also differ from person to person. In that case, we recommend that you purchase other materials or items such as rhodium or gold plating.

The reason why I don't actively use plating is that I feel the value in the high quality of the information that appeals to the five senses created by finishing each piece by hand so that it can be used for a long time.

On a different note, when I traveled to France a few years ago, I entered a relatively upscale restaurant, and the dinner table was covered with a pure white tablecloth. I thought that there are many places like that in Japanese restaurants, but suddenly I wondered, "Why is it white when it gets dirty easily? Is it to complement the main dish?" was When I looked into it later, it was stated that since pure white is easy to get dirty, maintaining that whiteness means that the service is meticulous, and that it reminds me of the high quality and elegance of the food. (There are various theories)

When it comes to jewelry, we often hear the word "aging" . It refers to the gradual change in the color and texture of the material as it is used for a long time, and is used as a premise of loving it. Of course, it is a wonderful way of thinking, and I think it will strike a chord with Japanese people.

On the other hand, I think that "a heart that strives to maintain a beautiful state is also beautiful ."

As an ISIR, you can appreciate how it ages, or you can take care of it on a daily basis to maintain its beauty. I don't have anything to say about the pieces that have been handed over to our customers, but I would like them to face jewelry once as one of their choices.

The topic has been derailed, but from the next time onwards, I would like to introduce you to how to take care of it on a daily basis. We would like to provide you with information that you can use regularly, so please use it.

Well then.

ISIR Matsuoka

ISIR
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